From January 2027, Greenworks Commercial will officially launch across Europe, marking a significant milestone in the evolution of professional battery-powered equipment. Building on the strong reputation established by the Cramer brand, this transition brings together decades of engineering expertise under a single global professional identity. While the brand name evolves, the values professionals trust remain unchanged. The same high-performance products, battery platforms, manufacturing standards, warranties and technical support will continue to serve dealers and professional users with the same commitment and reliability.
The Greenworks Commercial identity will enable accelerated investment in Research & Development, Artificial Intelligence, robotics and connectivity, while expanding the professional product portfolio with new categories launching throughout 2027 and 2028. Dealers will also benefit from enhanced marketing support, international campaigns, lead-generation initiatives, enriched digital content and strengthened commercial resources. To ensure a seamless transition, Cramer and Greenworks Commercial will coexist during a phased implementation period, guaranteeing uninterrupted product availability, service and customer support. This evolution is not simply a change of name, it represents a long-term investment in innovation, global brand strength and dealer success.
Different name. Same commitment. Stronger together.